Update! Prime Day is here! Follow this link to see all the BEST deals for babies and kids.
We are just days away from one of the biggest shopping events of the year, Amazon Prime Day! This year the event is two full days of deals, starting at midnight on Monday, July 15th. This will be my fifth year covering Prime Day, and even though it changes a bit every year, I have all the tips to teach you how to navigate the event.
Of course, I’ll be compiling all the best deals on baby gear, toys, and kids’ clothing for you. Be sure to sign up for my daily deals newsletter to get an alert when the sale goes live. If you want all the Prime Day deals, join my Facebook Group where I’ll be posting all the top baby and kid deals as fast as I find them!
WHEN IS PRIME DAY?
Prime Day officially starts on Monday, July 15th (12 am PST) and runs through Tuesday, July 16th. Yep, there are two full days of deals this year!
To shop Prime Day, you need to have a Prime membership. If you don’t have one yet, you can sign up for a free 30-day trial to take advantage of all the promotions. You can cancel before your trial ends, or get an annual membership for $119.
NAVIGATING PRIME DAY
There are four types of deals available on Prime Day – Deals of the Day, Lightning Deals, Coupons, and Promos.
DEALS OF THE DAY: These are the big-ticket items like the Roomba, Instant Pot, and Amazon Devices. These are available for a specific period of time or until they sell out. These deals will likely start loading at midnight on July 15th at midnight PST and continue loading throughout the next two days.
LIGHTNING DEALS: These are promotions that go live every five minutes and last for a few hours or until they sell out. There will be thousands of these in multiple categories that will start going live right at the start of Prime Day. This is actually one of the best ways to find deals on baby gear & toys, so sort by the product category and search for products you want. (You can browse upcoming Lightning Deals in a variety of categories hours before they go live and then Watch the Deal on your desktop computer or using your Amazon App. When you are watching a deal, you will receive a notification when the deal is about to start!)
COUPONS: These are some of the most popular Prime Day deals and the best way to stock up on everyday household items and baby necessities like diapers, wipes, formula, and more. To apply the discount, you’ll typically have to “clip” the coupon under the product description, and the price will drop at checkout. Many of these coupons can be stacked with Subscribe & Save discounts.
PROMOS: These are discounts that can be applied to a broader category. In the past, this has included deals like 30% off Beauty & Grooming and 30% off Clothing & Shoes.
Amazon typically also offers members an extra 20% off select Warehouse Deals for Prime Day. Amazon Warehouse offers great deals on used or returned items, and purchases can be returned within 30 days. It’s a great place to find deals on baby gear, so check this page if you have your eye on something.
PRIME DAY EARLY ACCESS DEALS
Although Prime Day officially starts on Monday, July 15th, you can shop Prime Day Early Access Deals now. These are similar to Lightning Deals – you can browse current and upcoming deals by category.
They also have a variety of Prime Day Offers that you can take advantage of now.
PRIME DAY LAUNCHES
In addition to deals, another fun feature is the Prime Day Launches, which are new products that Prime Members get access to first. They have them in a variety of categories including baby and toys. This year I am most excited about the launch of Moon and Back by Hanna Andersson, which is a more affordable version of the Hanna Andersson we know and love! And how adorable is this Little Tikes Ladybug Cozy Coupe and this Skip Hop Dream & Shine Sleep Trainer Alarm Clock?
BABY REGISTRY COMPLETION DISCOUNT
If you currently have an Amazon Baby Registry, you may be able to stack your registry completion discount to get an even better deal on Prime Day! In order to use your registry completion discount, you must be within 60 days of your baby’s due date and it must be at least 14 days after your baby registry is completed. (That means you can’t create a baby registry now to take advantage of the completion discount this Prime Day.) Also, if you want to use your completion discount on an item it must be part of your baby registry, so add any items to your registry now that you may purchase during Prime Day.
Keep in mind your registry completion coupon can only be used twice and eligible items must be added to your shopping cart through the completion discount view on your baby registry. For more information, see the Registry Completion Discount Help Page.
PAST PRIME DAY BABY + KIDS DEALS
Get ready for some great deals on baby gear and toys for Prime Day! Last year there were deals on car seats and strollers from Britax, Chicco, Evenflo, Graco, Maxi-Cosi, Safety 1st, and more. Baby Einstein activity centers were 20% off, there was a rare deal for 20% off the Halo Bassinest, and there were a variety of deals on Summer Infant, Fisher-Price, and Skip Hop gear.
Prime Day is the time to stock up on diapers, wipes, formula and other household items. Last year Babyganics and Seventh Generation diapers and wipes were 40% off, WaterWipes were 25% off, and Similac Formula was 35% off. You’ll likely be able to stack these savings on top of your Subscribe & Save savings too!
For those who want to get a head start on your holiday shopping, there are typically lots of deals on toys too! Last year there was a large selection of children’s books for half off, plus we saw big discounts on Magformers, Melissa & Doug, Radio Flyer, KidKraft, and ECR4KIDS.
In my Facebook group, last year’s top Prime Day deals included $9 Burt’s Bees Sleepers, the Summer Infant 3D Lite for $53, the Summer Infant Deluxe Playard for $57, the ECR4Kids SoftZone Foam Play Set for $85, the Graco Extend2Fit for $92 and of course the book deals and diaper deals. There is no guarantee we will see those same deals this year, but I’m positive we’ll find lots of deals to be excited about!
This post contains affiliate links. For more information, see my disclosure.