Prime Big Deal Days 2025: Tips for Getting the Best Kids’ Deals!
The kick-off to the holiday shopping season is almost here: Amazon Prime Big Deal Days (also known as October Prime Day)! This two-day sale runs from October 7th to 8th, and it’s packed with deals on toys, baby gear, electronics, and more.
Prime Day can definitely feel a little overwhelming, but with a bit of planning, you can score some really good deals for babies, kids, and the whole family. Here’s everything you need to know, plus some favorite tips to help you shop smarter.
For all the daily deals, follow on Instagram and Facebook.
Prime Big Deal Days: The Basics
The sale kicks off at 12 a.m. PT on Tuesday, October 7th, and runs through the end of the day on Wednesday, October 8th.
To shop, you’ll need an Amazon Prime subscription. If you’re not a member yet, you can sign up for a free 30-day trial, then decide whether to keep it. (It’s $14.99/month or $139/year.)
Types of Deals
There are two main kinds of deals on Prime Day: Best Deals and Lightning Deals.
Best Deals are markdowns on single products or groups of similar items available. They usually last through the event or until they sell out.
Lightning Deals are limited-time deals (usually 4-12 hours) with limited quantities. New ones pop up throughout the event, and if something sells out, you might be able to join a waitlist for a second chance.
What’s On Sale for Prime Day?
Honestly…a little bit of everything. Expect big discounts on Amazon Kids’ devices, such as Fire Tablets, Echo Dots, and Kindles, as well as baby gear like car seats, strollers, playards, and even the not-so-fun-things like diapers and wipes.
It’s also a great time to get a jump on holiday shopping with big markdowns on toys from major brands, board games, kids’ books, sports gear, and so many fun gifts for kids. And don’t forget about everyday essentials (toilet paper, cleaning supplies, and snacks)—they’re usually part of the sale too.
Curious what was hot last year? Check out our list of 2024 Prime Big Deal Days Top Sellers.
Tips for Getting the Best Deals
Want to shop like a pro? Here are our go-to tips for getting the best kids’ and family deals during Prime Big Deal Days:
Follow along in real time. Our team has been covering Prime Day since it started, and we’ll be sharing our top picks by category on our Amazon Storefront. We’ll also be posting finds on Instagram Stories and sending out a special Prime Day newsletter, so you won’t miss a thing.
Make a wishlist ahead of time. Add everything you’ve been eyeing to a Prime Day wishlist so you can quickly check what’s on sale (and how much the price dropped!) when the sale goes live.
Use the app for speedy checkout. Download the Amazon app and turn on 1-Click ordering before the sale starts so you can snag Lightning Deals quickly.
Don’t forget to stack your savings. Many Prime Day deals on household essentials (like diapers, wipes, or paper towels) can be combined with Subscribe & Save for an extra discount if you set up auto-deliveries at checkout.
Double dip if you have a baby registry. If you created an Amazon Baby Registry, don’t forget to use your 15% Completion Discount on eligible items. Just make sure they’re on your registry and check out through the completion view to get the extra savings.
Prime Day Early Access Deals
You don’t have to wait for Prime Big Deal Days to start shopping—select deals are already live for Prime Members! We’ve rounded up some favorites (including some of the best deals on Amazon kids’ devices we’ve seen) in the Amazon Storefront.
Ready to shop? Follow our Amazon Storefront and Instagram for the best finds for kids and families!
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