Prime Day Guide: Tips for Getting the Best Kids’ Deals!

Get ready! We are just days away from one of the biggest shopping events of the year, Amazon Prime Day! This year, Prime Day kicks off on Tuesday, July 12th, and runs for two full days.

Below I’m sharing everything you need to know to navigate Prime Day and tips to get the BEST babies, kids, and families. Prime Day can be overwhelming, but it’s much less so if you go in with a plan and know how to find your way around.

Every year, I compile and share the best deals on baby gear, toys, kids’ clothing, and household items here on the blog. This post will go up the first morning of Prime Day – you can sign up for the TL Deals Newsletter to get it delivered straight to your inbox.

But I think it’s even MORE fun to follow along on social media, where I’ll share my top picks as I find them throughout the sale. To see these deals, follow my Instagram Stories and join the Deals by TL Facebook Group

When is Prime Day?

Prime Day officially starts on Tuesday, July 12th at 12 am PST and runs through Wednesday, July 13th at 11:59 pm PST. Yes, there are two full days of deals!

To shop Prime Day, you need to have an Amazon Prime membership. If you don’t have one yet, you can sign up for a free 30-day trial to take advantage of the Prime Day deals. Cancel before your trial ends, or get an annual membership for $139.

Navigating Prime Day

You can navigate the event through the Prime Day Home Page. There are multiple types of deals available on Prime Day – Deals of the Day, Best Deals, Lightning Deals, and Coupons.

Deals of the Day/Best Deals: These are limited-time deals on a single item or a selection of similar items. The Deals of the Day offer the steepest discounts and last for one day, and Best Deals last up to one week.

In past years, we’ve seen deals on products like Honest diapers, Graco and Britax baby gear, and toys from Melissa and Doug, KidKraft, Hape, and more.

Lightning Deals: These deals go live every five minutes and last for a few hours or until they sell out. There will be thousands of these in multiple categories throughout the two-day event. You can browse upcoming Lightning Deals in various categories hours before they go live.

For items you’re interested in, select “Watch the Deal” on your computer or mobile app to receive a notification when the deal is about to start. (You can see all the items you’re currently watching.)

Coupons: The coupons available on Prime Day are the best way to stock up on household items and baby necessities like diapers, wipes, formula, and more. You’ll tick the coupon box on the product page to apply the discount at checkout. Many of these coupons stack on Subscribe & Save.

Tips for Getting the Baby, Kids, & Family Deals

If this year is like past years, there will be a BIG selection of baby and kids items on Prime Day, including diapers & wipes, baby gear, clothing, and thousands of toys.

Tip 1: Follow along! I will share my top Prime Day deals on Instagram Stories and in the Deals by TL Facebook Group. I’ve been covering Prime Day since its first year and have a team helping out, so we can cover a lot quickly!

Tip 2: Bookmark the Prime Day landing page and check it regularly throughout the Prime Day event, as deals will continuously change throughout the day. A few other pages to bookmark include the Baby Deals Landing Page, the Toys Deals Landing Page, and the Coupons for Families page.

Tip 3: Familiarize yourself with the Amazon mobile app before Prime Day. In the app, navigate to Today’s Deals to see the current Deals of the Day and view upcoming Lightning Deals. Use the filter to navigate by department (e.g., Baby, Fashion, Toys & Games). For any upcoming deals you are interested in, tap “Watch this deal” to receive a notification when the deal is about to start.

Tip 4: Combine Prime Day household and baby coupons with the Subscribe & Save discount. Subscribe & Save is a subscription service through Amazon, where you earn savings by setting up scheduled deliveries on household and baby items. Save 5% on one item or up to 15% on five+ items, and you can cancel after your first order ships. Many coupons available on Prime Day will have the option to save more by selecting Subscribe & Save at checkout.

Tip 5: You may be able to combine Prime Day savings with your Baby Registry Completion Discount on eligible items. To get the extra registry completion discount, the item you are purchasing needs to be on your registry, and you must check out through the completion discount view on your registry.

Prime Day Early Access Deals for Families

You don’t have to wait until Prime Day to take advantage of the Early Access Prime Day Deals! Shop some of my top picks below. These are only available for Prime Members, so you won’t be able to see these coupons unless you are signed in through your Prime-authorized account.

Save up to 50% on amazon Kids’ devices

Save up to 50% on various Amazon kids’ devices for Prime Day!

Amazon Kids+ 3 Month Subscription $4.99

Amazon Kids+ (formerly FreeTime) is a subscription that gives kids access to thousands of books, TV shows, movies, educational apps, games, and skills across all your compatible devices. Get a Family Plan 3-Month Trial for just $4.99 (reg $14.97)!

Other Baby, Kids, & Family Deals

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