UPDATE: Prime Day is here! See all the BEST Prime Day baby and kids’ deals HERE.
I’m sharing everything you need to know to navigate Prime Day and tips to get the BEST baby and kids deals. Prime Day can be overwhelming, but it’s much less so if you go in with a plan and know how to find your way around.
In the past, Prime Day occurred in July. This year, it was delayed due to the pandemic and to align with holiday shopping. Summer is a bit early for me to start my holiday shopping, so I’m thrilled with the new dates.
First things first, I compile and share the best deals on baby gear, toys, kids’ clothing, and household items here on this website every year. This post will go up the first morning of Prime Day – you can sign up for my deals newsletter to get it delivered straight to your inbox. Throughout the sale, I’ll also be sharing my top sale picks to my new Deals by TL Facebook Group (be sure to turn notifications on!) and to my Instagram stories.
WHEN IS PRIME DAY?
Prime Day officially starts on Tuesday, October 13 (midnight PST), and runs through Wednesday, October 14. Yep, there are two full days of deals!
To shop Prime Day, you need to have a Prime membership. If you don’t have one yet, you can sign up for a free 30-day trial to take advantage of all the promotions. You can cancel before your trial ends, or get an annual membership for $119.
NAVIGATING PRIME DAY
You can navigate the event through the Prime Day landing page. There are multiple types of deals available on Prime Day – Deals of the Day, Lightning Deals, Savings and Sales, and Coupons.
DEALS OF THE DAY: These are typically the big-ticket items like the Roomba, Instant Pot, and Amazon Devices but there are also occasionally toys included here. These are available for a specific time or until they sell out. These deals will likely start loading at midnight on October 13th and continue loading throughout the next two days, so check this page often during Prime Day.
LIGHTNING DEALS: These are promotions that go live every five minutes and last for a few hours or until they sell out. There will be thousands of these in multiple categories throughout the two-day event. Lightning Deals are typically one of the best ways to find discounts on baby gear and toys. You can browse upcoming Lightning Deals in various categories hours before they go live. For items you’re interested in, select “Watch the Deal” on your computer or mobile app to receive a notification when the deal is about to start. (You can see all the items you’re currently watching here.)
SAVINGS & SALES: This includes other sales and discounts that can be applied to a broader category. Last year they had 50% off select children’s books, an additional 20% off Skip Hop baby products, and 20% off various baby products (plus many more).
COUPONS: The coupons available on Prime Day are the best way to stock up on household items and baby necessities like diapers, wipes, formula, and more. To apply the discount, you’ll “clip” the coupon under the product description, and the price will drop at checkout. Many of these coupons can be stacked with Subscribe & Save discounts.
TIPS FOR GETTING THE BEST BABY & KID DEALS
If this year is like past years, there will be a BIG selection of baby and kids items in Prime Day, including diapers, strollers, car seats, baby gear, clothing, and thousands of toys. Of course, I will be sharing my top picks, but it’s nearly impossible to cover everything, so below are a few of my top tips for getting the best deals.
Tip 1: Sign up for your free 30-day trial of Amazon Prime before the event begins, so you’re ready to start shopping as soon as the first deals go live. Also, verify your address and payment information are up to date so you can checkout quickly and use the “Buy Now” feature.
Tip 2: Bookmark the Prime Day landing page and check it regularly throughout the Prime Day event, as deals will continuously be changing throughout the day, including the Deals of the Day. A few other pages to bookmark include the Baby Deals Landing Page, the Toys & Deals Landing Page, and the Coupons for Families page.
Tip 3: Utilize and familiarize yourself with the Amazon mobile app before Prime Day. In the app, navigate to Today’s Deals to see the current Deals of the Day and view upcoming Lightning Deals. Use the filter to navigate by department (e.g., Baby, Fashion, Toys & Games). For any upcoming deals you are interested in, tap “Watch this deal” to receive a notification when the deal is about to start.
Tip 4: Combine Prime Day household and baby coupons with the Subscribe & Save discount. Subscribe & Save is a subscription service through Amazon, where you earn savings by setting up scheduled deliveries on household and baby items. You can save 5% on one item or up to 15% on five or more items, and you can cancel after your first order ships. Many of the coupons available on Prime Day will have the option to save more by selecting Subscribe & Save at checkout.
Tip 5: You may be able to combine Prime Day savings with your Baby Registry Completion Discount on eligible items. To get the extra registry completion discount, the item you are purchasing needs to be on your registry (add any items you may way to buy now!) and you have to check out through the completion discount view on your registry.
And this one is not an official money-saving tip, but fun nonetheless. This year, Amazon launched a new small business promotion for Prime Day. Through October 12, if you spend $10 on select small business products, you’ll earn $10 to spend on Prime Day! You can view the Toys & Games category here.
PRIME EARLY ACCESS DEALS FOR BABIES AND KIDS
You don’t have to wait until Prime Day to take advantage of the Early Access Prime Day Deals! Shop some of my top picks below. Keep in mind, these are only available for Prime Members so you won’t be able to see these coupons unless you are signed in through your Prime-authorized account.
- Save up to 50% on movies and more at Prime Video
- Three months of Amazon Kids+ for $0.99 (videos, books, and more for kids)
- Save 20% on Baby Essentials from Amazon Brands
- Save 20% on Amazon Exclusive Baby Essentials (includes Earth & Eden diapers)
- Save 56% on the Montessori Stacking Peg Board Toy Set
- Clip the coupon to save 20% on Skoolzy Nuts and Bolts Fine Motor Toys
- Clip the coupon to save 20% on Friction Powered Push and Go Trucks
- Clip the coupon to save 20% on Montessori Wooden Toys
- Clip the coupon to save 20% on 20-Piece Premium Fabric Bow Clips
- Clip the coupon to save 20% on Kids’ Avauma Pajamas (lots of colors!)
- Clip the coupon to save 20% on 16-Piece Nylon Headband Set
- Clip the coupon to save 20% on Kids’ Velcro Sneakers (lots of prints!)