It’s no secret that baby gear is expensive. But the good news is that Black Friday week is (by far) the very time of the year to score incredible deals on baby gear. And for that, you’re in the right place! I’ve rounded up all the BEST Black Friday baby deals for 2020, including car seats, strollers, baby carriers, maternity, toys, and more.
There are many deals that don’t go live until Friday, so be sure to check back then too! And be sure to join my Facebook Deals Group and keep an eye on my Instagram stories for even more hot deals as I find them.
To see a round-up of all the BEST baby and kids’ deals, click HERE.
>> DIAPERS, FORMULA, AND BABY CARE
>> STROLLERS, WAGONS, & TRAVEL SYSTEMS
BABY GEAR TOP PICKS
BABY BJORN | Save 20% on the Bouncer Balance Soft with code BF20 at Albee Baby
BRITAX | The Marathon ClickTight Convertible Car Seat is 30% off
DOCKATOT | Save 20% on the Deluxe+ and Grand Baby Loungers
DOONA | Save $100 on the Doona+ Infant Car Seat and Stroller + Base (Storm Grey + Pink)
EVENFLO | Save 40% on the Pivot Xplore All-Terrain Double Stroller Wagon
GB | The gb Pockit+ All-Terrain Ultra Compact Travel Stroller in Night Blue is $119.96 (reg $230)
GRACO | The Extend2Fit Convertible Car Seat is $119.99 (reg $200) and the 4Ever DLX 4-in-1 Convertible Car Seat is $199.99 (reg $300).
GRACO BABY | Save $25 for every $100 spent online Graco Baby
HALO | Save 25% on Bassinest Swivel Sleepers (Essentia and Premiere models included)
INFANT OPTICS | Save 20% on the Infant Optics DXR-8 Baby Monitor (also here)
LOVEVERY | Save $25 on a Play Quilt when you prepay for a Play Kits Subscription with code BONUSCUDDLES
NEWTON | Save 20% on Newton Breathable Baby Mattresses
NUNA | Save 20% on the Nuna RAVA Convertible Car Seat in Threaded at Nordstrom and on select Nuna Baby Gear in Broken Arrow Caviar at PBK
OWLET | Save 25% on the Smart Sock 3 Wearable Baby Monitor and the Wearable Duo Smart Sock 3 + Cam
HAPPIEST BABY | Save 25% on the SNOO Smart Sleeper Bassinet (also available here)
STOKKE | Save 20% on the Tripp Trapp Complete High Chair with Baby Set (White/Aqua Stripes Only) SOLD OUT
TUBBY TODD | Save 15% on all orders or 20% on orders of $100+ by shopping through this link.
DIAPERS, FORMULA, & BABY CARE
HONEST | Save 40% on your 1st month’s diapers + wipes subscription with code THANKS40 save 40% on one box of Honest Super Club Box Diapers on Amazon by clipping the 40% off coupon
MUSELA | Save 40% on Newborn Arrival and Bathtime Essential Gift Sets at Nordstrom
PAMPERS | Clip the coupon to save 20% on Pampers Swaddlers & Wipes Bundle or $15 on Pampers Pure Diapers & Wipes Bundle
SIMILAC | Clip the coupon to save $30 on select Similac Infant Formula
TARGET | Get a free $20 gift card when you spend $100 on baby essentials with same-day delivery & pick-up services
WATER WIPES | Clip the coupon to save an extra 15% when you Subscribe & Save to WaterWipes
CAR SEATS
BRITAX | Save 20% on ClickTight Convertible Car Seats. Steeper price drops below:
- The Boulevard ClickTight in Spark Soft Knit Fabric is 30% off
- The Marathon ClickTight Convertible Car Seat (select fashions only) is 30% off
- The One4Live ClickTight All in One Convertible Car Seat is 10% off
CHICCO | Save 25% on select infant car seats and select convertible car seats. Steeper price drops below:
- Save $100 on the Fit4 4-in-1 Convertible Car Seat in Stratosphere
CLEK | Save 20% on Clek Car Seats and Booster Seats
CYBEX | Save 25% on the Sirona M Sensorsafe 2.0 Convertible Car Seat
DIONO | Clip the coupon to save an additional $60 on the Radian 3RXT Convertible Car Seat in Blue, Pink, or Red (final price as low as $202)
DOONA | Save $100 on the Doona+ Infant Car Seat and Stroller + Base
GRACO | Save up to 40% on Graco Car Seats. Specific deals below:
- The Extend2Fit Convertible Car Seat is $119.99 (reg $200)
- The 4Ever DLX 4-in-1 Convertible Car Seat is $199.99 (reg $300).
- The Grows4Me 4-in-1 Convertible Car Seat is $149.99 (reg $250)
- Save 30% on the SnugRide SnugLock 35 XT Infant Car Seat
MAXI-COSI | Save 25% on select Infant Car Seats and Convertible Car Seats
NUNA | Save 20% on the Nuna RAVA Convertible Car Seat in Threaded at Nordstrom or the Nuna car seats in Broken Arrow Caviar at Pottery Barn Kids
WAYB | The Pico Forward Facing Car Seat is 25% off
STROLLERS, WAGONS & TRAVEL SYSTEMS
BABY JOGGER | Save 20% on City Mini, City Tour, and City Select Strollers
BOB | Save 15% on BOB Gear Jogging Strollers
BUGABOO | Save 25% on the Bugaboo Ant and Bee5 Strollers
DOONA | Save $100 on the Doona+ Infant Car Seat and Stroller + Base (Storm Grey + Pink)
ERGOBABY | Save $100 on the Metro Compact Stroller with code METRO
EVENFLO | Save 40% on the Pivot Xplore All-Terrain Double Stroller Wagon
GB | The gb Pockit+ All-Terrain Ultra Compact Travel Stroller in Night Blue is $119.96 (reg $230)
KEENZ | The Keenz 7S Stroller Wagon is 20% off at Albee Baby
NUNA | Save 38% on the nuna MIXX Stroller at Nordstrom
SILVER CROSS | Save 30% on the Jet Compact Stroller
SUMMER INFANT | The Summer 3D Lite Umbrella Stroller in Teal is 45% off
THULE | Save 20% on the Thule Strollers and Bike Trailers
UPPABABY | Save 20% on the Cruz V2 Stroller
WONDERFOLD | Save up to 25% on WonderFold Wagons at Albee Baby
NURSING & FEEDING SUPPLIES
BEABA | Save 25% on the Up & Down High Chair, Babycook, and feeding supplies
ELVIE | Save 15% on the Elvie Double Silent Hands-Free Breast Pump
EZPZ | Save 25% sitewide (no coupon code needed)
OXO TOT | Save $50 on the Tot Sprout High Chair with code BF20 at Albee Baby
STOKKE | Save 20% on the Tripp Trapp Complete High Chair with Baby Set (White/Aqua Stripes Only)
TUBBY TODD | Save 15% on all orders or 20% on orders of $100+ by shopping through this link.
WILLOW | Save 20% on the Willow Generation 3 Hands-Free Wearable Breast Pump with code PREMIER
BABY MONITORS
INFANT OPTICS | Save 20% on the Infant Optics DXR-8 Baby Monitor (also here)
LOLLIPOP | Save 15% on the Lollipop Smart Baby Monitor
NANIT | Save 20% on Nanit Smart Baby Monitor & Accessories
OWLET | Save 25% on the Smart Sock 3 Wearable Baby Monitor and the Wearable Duo Smart Sock 3 + Cam
VTECH | Save 50% on the 5″ Digital Video Monitor with 2 Cameras SOLD OUT
OTHER BABY GEAR
4MOMS | Save 20% on 4moms Baby Gear with code BF20 at Albee Baby (bassinet, mamaRoo, rockaRoo, and Breeze)
BABY BJORN | Save 20% on the Bouncer Balance Soft with code BF20 at Albee Baby
BABY K’TAN | Save 35% on select Baby Wraps at Nordstrom
BABYMOOV | Save 40% on the Travelnest Portable Bassinest at Nordstrom
BEABA | Save 25% on the Beaba by Shnuggle Baby Bath
BECO BABY | The Gemini Baby Carrier in Change of Heart, Wave, or Turbine is just $54.99 at Albee Baby (reg $150)
DOCKATOT | Save 20% on the Deluxe+ and Grand Baby Loungers
ERGOBABY | Save 40% on the Omni 360 Cool Air Mesh (Dewy Taupe or Heart to Heart) with code HOLIDAY
GRACO | Save $25 for every $100 spent online at Graco Baby
GREEN SPROUTS | Save 40% on baby and toddler essentials plus free shipping on $50+
HALO | Save 25% on Bassinest Swivel Sleepers (Essentia and Premiere models included)
HAPPIEST BABY | Save 25% on the SNOO Smart Sleeper Bassinet (also available here)
KEEKAROO | Save 20% on the Peanut Changing Pad with code BF20
LECTROFAN | The LectroFan White Noise Machine is 30% off
LILLEBABY | The Complete All Seasons Baby Carrier in Charcoal drops to $64 (clip the coupon)
NEWTON | Save 20% on Newton Breathable Baby Mattresses
NORDSTROM BABY | Save 40% on Nordstrom Baby Snap Footies
NUNA | Save 20% on select Nuna Baby Gear in Broken Arrow Caviar at PBK
OLABABY | Save 40% on the 5-Piece Baby Feeding Starter Set
RYAN AND ROSE | Save 20% on Cutie PAT Pacifiers
SKIP HOP | Save 50% on the Play to Night Expanding Travel Crib
SOLLY BABY | Save 20% on every order with FRIDAY20, 25% on $100+ with FRIDAY25, and 30% on $150+ with FRIDAY30
SUMMER INFANT | The Summer Pop n Play SE Hex Playard with Canopy is 40% off
UBBI | Save 20% on UBBI Diaper Pails with code BF20 at Albee Baby
TOYS & DECOR
BABY BLING | Save over 40% on select Baby Bling Headbands at Nordstrom
FISHER-PRICE | Save 20% on the Peek-a-Boo Fox Collection (Cradle ‘n Swing, Sit-Me-Up Floor Seat, and Bouncer)
KIWI CO | Get 1, 2, or 4 months free with code MERRY when you sign up for a subscription
LITTLE GIRAFFE | Save 30% on Little Giraffe Baby Blankets
LOVEVERY | Save $25 on a Play Quilt when you prepay for a Play Kits Subscription with code BONUSCUDDLES
TARGET | Buy 1 get 1 50% off infant and bath toys
TINY LOVE | Save 20% on Tiny Love baby toys (activity gyms, playmats, and mobiles)
MATERNITY & DIAPER BAGS
FRESHLY PICKED | Save up to 40% sitewide during the Semi-Annual Sale
GAP | Save 50% plus save an extra 10% with code GAPCYBER including maternity styles (+ every order ships free!)
H&M | Save 30% on everything including maternity styles
ITZY RITZY | Save 40% on the Itzy Ritzy Diaper Bag Backpack in Black Herringbone
OLD NAVY | Save 50% on your entire purchase including maternity styles
You can see our gift guides by age in the Holiday Hub.
