The countdown is on! The Vineyard Vines for Target collaboration officially launches online and in stores tomorrow, May 18th! The summer-inspired collection includes more than 300 items from a variety of categories including apparel, decor, outdoor goods, beach, swim, and baby.
Vineyard Vines got its start in 1998 in Martha’s Vineyard. The company is best known for its preppy coastal-inspired apparel and its adorable smiling pink whale logo. This is the company’s first time releasing an outdoor collection, which includes items like this Pink Whale Sprinkler Floatie and this Pink Whale Collapsible Wagon.
For those of you who have shopped these limited-edition Target collaborations, you know that it can be a bit challenging to get the items you want. Here are a few tips for shopping the Vineyard Vines for Target collection.
If you’re shopping in stores, be there as soon as it opens as items will go quickly. If you’re shopping online, it’s going to be a bit of a waiting game as Target doesn’t announce the exact time of launches beforehand. For the best shot at getting the items you want, browse the full collection now and “heart” all the items on your wish list. Then when the collection launches sometime tonight, you can go to the favorites in your account and quickly add them to your cart.
The Vineyard Vines for Target line launches online and in stores May 18th and will be available through July 13th. The collection includes over 300 items that will be priced between $2 and $120, with most of them under $35.