We’re just hours away from one of the biggest shopping events of the year, Amazon’s PRIME DAY!! All the action kicks off on Monday, July 16th and I CAN NOT wait. This will be my fourth year covering Prime Day and even though it changes a bit every year, I definitely have some tips & tricks. Of course, I’ll be compiling all the best baby + kid deals right here on the blog, but also be sure to follow my Facebook page for the BIG deals and then join my Facebook group where I’ll be posting all my favorite deals for babies & kids as fast as I find them!

Amazon Prime Day 2018


This year PRIME DAY starts on Monday, July 16th at 12 pm PST and runs through Tuesday, July 17th for a total of 36 hours of deals! To shop Prime Day you need to have a Prime membership. If you don’t have one yet, you can sign up for a free 30-day trial.


There are four types of deals available on Prime Day – Deals of the Day, Lightning Deals, Coupons, and Promos.

  • DEALS OF THE DAY: These are the big-ticket items that oftentimes sell out really quickly. In the past, the Deals of the Day have included items like the Roomba, Instant Pot, and Amazon Devices like the Kindle or Echo. If similar to last year, the first round of Deals of the Day will launch right at the start of Prime Day and again at midnight.
  • LIGHTNING DEALS: These are promotions that go live every five minutes and last for a few hours (or until they sell out!). There will be thousands of these in multiple categories that will start going live right at the start of Prime Day. This is actually one of the best ways to find deals on baby gear & toys, so sort by the product category and search for products you want. (You can browse upcoming Lightning Deals and then Watch a Deal on your desktop computer or using your Amazon App so you’ll be alerted when the deal goes live.)
  • COUPONS: These are some of the most popular Prime Day deals and the best way to stock up on everyday household items and baby necessities like diapers, wipes, formula, paper towels, baby food, and more. To apply the discount, you’ll typically have to “clip” the coupon under the product description and the price will drop at checkout.
  • PROMOS: These are discounts that can be applied to a larger category. In the past, this has included deals like 30% off Beauty & Grooming and 30% off Clothing & Shoes.

In addition to the deals above, Amazon is also offering Prime Members an extra 20% off select WAREHOUSE DEALS for Prime Day. (Psst, these deals are already live – you can browse the qualifying baby products here.)

One other fun new feature is the PRIME DAY LAUNCHES which are new products exclusively for Prime Members available for a limited time. I’m most excited about the adorable new Fingerlings Light Up Unicorn and the Skip Hop Silver Cloud Activity Center!


Get ready for some awesome baby gear deals! Last year we saw the most deals on Graco products, but there were also deals on Maxi-Cosi, Britax, Diono, Chicco, and BOB. There was also an incredibly rare 20% off deal on the Halo Bassinest! The baby + kids’ clothing deals were excellent too, with 30% off L’ovedbaby, Kickee Pants, Salt Water Sandals, and Natives. Burt’s Bees Footed Sleepers were $9!! You do have to dig for these deals, but I’ll be posting my favorites when I find them over in my Facebook group.

Prime Day is the time to stock up on diapers, wipes, formula, baby food, and other household items. Last year they had 40% off Babyganics Diapers & Seventh Generation diapers, 20% off WaterWipes, and 35% off Similar Formula. Oftentimes these coupons stack on your Subscribe & Save savings too!

And want to get a head start on your holiday shopping! There will also be deals on tons of toys. Last year there were deals on Radio Flyer, Janod, KidKraft, & more.

You can see the Amazon Prime Day landing page here.

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