It’s here! One of the BEST shopping days of the year for pretty much anything & everything, Amazon Prime Day! This year Prime Day is all day July 15th and July 16th, and I’ll be working all day both days to bring you the BEST of the deals!

So first things first. If this is your first Prime Day or you need a refresher on how to search for deals, read my post on How to Navigate Prime Day! The best place to start your search is the Prime Day Home Page. From there you can see all the current Deals of the Day you can sort through the Lightning Deals by category. Be sure to “watch” the items that you may want to purchase as so you can get a notification when the deal is about to go live.

I have started compiling all my favorite deals for babies & kids below. This post will be updated consistently between now and the night of the 16th, so check back often!

PRIME DAY FAMILY DEALS
BEAUTY DEALS
PRIME DAY DIAPERS, WIPES, & BABY COUPONS
PRIME DAY CAR SEAT DEALS
PRIME DAY STROLLER DEALS
PRIME DAY OTHER BABY GEAR DEALS
PRIME DAY TOYS & BOOKS
PRIME DAY KIDS’ DEALS

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FAMILY DEALS

You can see browse all the Deals of the Day here.  Top picks below:

• AMAZON DEVICES: Save up to 50% on select Amazon Devices including Echos, Fire Tablets, Fire TVs, and Kindles
• AMAZON HOME SECURITY: Save up to 40% on Blink Security and Ring Video Doorbells
• Save 50% on 23andMe DNA Health + Ancestry Test
• Save up to 30% on Apple iPads + watches
• Save $25 on Dyson Vacuums and Purifiers
• Save up to 45% on the ECOVACS DEEBOT 500 Robotic Vacuum Cleaner
• Save 30% or more on iRobot Roomba Robot Vacuums
• Save over 50% on Instant Pot Multi-Use Cookers
• Save up to 67% on Shark Vacuum Cleaners
• Save up to 38% on Vitamix Blenders
• Save 30% on the Opal Countertop Nugget Ice Maker (Reg $500)
• New! Save 50% on AncestryDNA Genetic Ethnicity Test
• New! Save up to 40% on Household Essentials
• New! Save 31% on the Cricut Explore Air 2
• New! Save 30% or more on Tile Key Finders (I love my Tile!)
• New! Save up to 44% on Keurig K-Cafe Latte and Coffee Makers
• New! Save 20% on Tuft & Needle Mattresses

BEAUTY DEALS

• LUXURY BEAUTY |  Save up to 40% on Luxury and Professional Beauty
• LUXURY BEAUTY APPLIANCES |  Save up to 40% on Luxury Beauty Appliances
• Save 30% or more on Clarisonic Facial Cleansing Systems and Brushes
• Save an additional 30% on the BabyLissPRO Nano Titanium Dryer
• Save an additional 20% on the Revlon One-Step Hair Dryer & Volumizer (total savings 38%!!)
• Save 30% on select Supergoop! Sunscreen Products
• Save 30% on Mini Wet Brushes

DIAPERS, WIPES, & FORMULA COUPONS

You can see browse all coupons for families here.  Top picks below:

• BABYGANICS |  Save 40% on Babyganics Ultra Absorbent Diapers and Face, Hand, and Baby Wipes (400 or 800 Count)
• HONEST |  Save an additional 20% on Super Club Box Diapers and Overnight Diapers
• SEVENTH GENERATION |  Save 40% on Seventh Baby Diapers and Overnight Diapers and Toddler Training Pants, and 30% on Seventh Generation Baby Wipes
• SIMILAC |  Save up to 40% on select Similac Baby Formula
• WATERWIPES |  Save an additional 20% on WaterWipes Baby Wipes (720 Count)

CAR SEAT DEALS

• New! BRITAX |  Save up to 30% on select Britax Car Seats
• CHICCO |  Save an additional 20% on select Chicco baby products
• GRACO |  Save an additional 20% on select Graco baby products
• MAXI-COSI | Save 30% or more on select Maxi-Cosi car seats

STROLLER DEALS

• New! BOB STROLLERS |  Save 33% on the Revolution Flex 2.0 Jogging Stroller and 25% on the Revolution Flex Duallie 2.0 Jogging Stroller
• CHICCO |  Save an additional 20% on select Chicco baby products
• GRACO |  Save an additional 20% on select Graco baby products

OTHER BABY TOYS & GEAR DEALS

Click to see the Prime Day Baby Deals Landing Page. Includes Prime Day deals, Lightning Deals, and Prime Day launches.

• DEAL OF THE DAY |  Save an additional 20% on baby activity & gear from Baby Einstein, Bright Starts, Summer Infant, and more!
• DEAL OF THE DAY |  Save 20% or more on baby feeding essentials from Tommee Tippee, Munchkin, and Summer Infant
• BABYCARE | Clip the coupon to save 25% on select Baby Care Play Mats
• BABYSENSE |  Save 56% on the Babysense Video + Baby Movement Monitor Bundle Pack
• BOPPY |  Save 25% on the Newborn Lounger and Nursing Pillows 
• CHICCO |  Save an additional 20% on select Chicco baby products
• ERGOBABY |  Save up to 40% on Ergobaby Baby Carriers the 180 Stroller
• GRACO |  Save an additional 20% on select Graco baby products
• LECTROFAN |  Save 30% on Lectrofan White Noise Machines
• LILLEBABY |  Clip the coupon to save 45% on the Complete All Seasons Baby Carrier
• LOLLIPOP |  Save 20% on the Lollipop Baby Camera
• MAGIC MERLIN |  Clip the coupon to save 25% on the Magic Sleepsuit
• MARPAC |  Save up to 30% on Marpac White Noise Machines
• SKIP HOP |  Save an additional 20% on Skip Hop activity centers and toys
• VTECH |  Save 30% on the VTech VM3252 Digital Video Baby Monitor

TOYS & BOOKS DEALS

Click to see the Prime Day Toys & Games Landing Page. Includes Prime Day deals, Lightning Deals, and Prime Day launches.

• DEAL OF THE DAY: Save up to 50% on hundreds of toys from LEGO, Melissa & Doug, Crayola, KidKraft, VTech, and more!
• New! DEAL OF THE DAY: Save up to 50% on select children’s books
• AMAZON BOOK DEAL: Get $5 off print book purchases over $15 with code PRIMEBOOK19
• Save up to $50 on the purchase of one or save up to $120 on the purchase of two Fire Kids Edition Tablets
• Save 36% on the Echo Dot Kids Edition
• Save an additional 20% on Climb and Crawl Soft Foam Play Sets
• Save up to 50% on the Osmos Genius Kits 
• Save an additional 20% on Royalbaby Kids Bikes
• Save an additional 20% on Skip Hop baby products
• Save 20% on select Retrospec Cub Kids Balance Bikes (select colors only)

OTHER MAMA & KIDS DEALS

• Save 20% on Fawn Design Diaper Bags
• Save up to 30% on Freshly Picked diaper bags and kids shoes
• Save an additional 20% on the City Backpack Diaper Bag
• Save an additional 20% on the Greenwich Diaper Bag Backpack
• Save an additional 20% on Yumbox Bento Lunch Boxes
• New! Save 50% on select Crocs
• New! Save 30% on Amazon-exclusive Kids Clothing Brands including Look by Crewcuts and Moon and Back by Hanna Andersson

This post contains affiliate links. For additional information, see my disclosure.