One of the BEST shopping days of the year is finally here, Amazon Prime Day! Although it typically occurs in July, this year, Amazon postponed the sale due to the pandemic. The two-day event now kicks off today, October 13th, and runs for two full days making it the perfect time to start your holiday shopping.
Prime Day is one of the best sales for anything and everything under the sun, including thousands of items for babies and kids. It’s a great time to buy toys, kids’ clothing, baby gear, and baby essentials like diapers and wipes. It can be a little overwhelming to navigate the sale, which is why I’ll be working non-stop the full two days to search for and share the best deals for babies and kids (plus a few for you too!).
HOW TO SHOP PRIME DAY
To shop Prime Day, you need to have a Prime membership. If you don’t have one yet, you can sign up for a free 30-day trial to take advantage of all the promotions. You can cancel before your trial ends, or get an annual membership for $119.
If this is your first Prime Day or you need a refresher on how to search for deals, read my post on How to Navigate Prime Day! The best place to start your search is the Prime Day Home Page. From there, you can see all the current Deals of the Day you can sort through the Lightning Deals by category.
I have compiled the best deals for babies & kids below, and I will be updated it consistently between now and the end of the sale, so check back often. To see the sales as I find them, be sure to join my new Deals by TL Facebook Group and check my Instagram stories.
DIAPERS, WIPES, AND OTHER BABY COUPONS
KIDS’ CLOTHING AND OTHER DEALS

PRIME DAY TOP PICKS
- NEW! DEAL OF THE DAY: Save up to 30% on Amazon Exclusive Kids’ Clothing Brands Brands (Moon and Back by Hanna Andersson, LOOK by Crewcuts, Spotted Zebra, and more)
- NEW! DEAL OF THE DAY: Save up to 50% on V-Tech, Melissa & Doug, Battat, Green Toys, Hape, and more
- NEW! DEAL OF THE DAY: Save up to 60% on Fashion Dolls and Accessories (L.O.L. Surprise! Calico Critters, Baby Alive, and more)
- NEW! DEAL OF THE DAY: Save up to 30% on Playskool, Sesame Street, and Littlest Pet Shop
- DEAL OF THE DAY: Save up to 30% on STEM Toys and Building Sets (MagnaTiles, Osmo, Lego Duplo, Tegu, Playmobil, and more)
- DEAL OF THE DAY: Save up to 30% on diapers and wipes (Honest, Babyganics, Seventh Generation, Pampers, and more)
- AMAZON: The Fire HD 8 Kids Edition Tablet is $79.99 (reg $140) *lowest price to date!
- NEW! The Graco Nautilus 65 LX 3 in 1 Harness Booster Seat is 40% off!
- The Graco Extend2Fit Convertible Car Seat drops to $116 at checkout (reg $200)
- Save 30% on the Britax Marathon ClickTight Convertible Car Seat
- Buy three children’s books for the price of two
DIAPERS, WIPES, & OTHER BABY CARE DEALS
Click to browse all Prime Day Baby Deals including deals on diapers, wipes, and other baby care.
- DEAL OF THE DAY: Save up to 30% on diapers and wipes (Honest, Babyganics, Seventh Generation, Pampers, and more)
- Save $15 when you spend $75 on select diapers, wipes, and baby care items
- Save 20% on Babyganics baby care
- Save 20% on Earth & Eden Baby Diapers
- Save 20% on The Honest Company baby care
- Save 20% on Mama Bear Diapers from Amazon
- Save up to 40% on select Mustela baby care
- Save an additional 20% on your first Water Wipes Subscribe & Save order
- Save 30% on your first Similac Pro-Advance Formula or Similac Pro-Sensitive Formula
CAR SEAT & STROLLER DEALS
Click to browse all Prime Day Baby Deals including deals on diapers, wipes, and other baby care.
- NEW! HOT DEAL: The Graco Nautilus 65 LX 3 in 1 Harness Booster Seat is 40% off!
- HOT DEAL: The Graco Extend2Fit Convertible Car Seat drops to $116 at checkout (reg $200)
- HOT DEAL: Save 30% on the Britax Marathon ClickTight Convertible Car Seat
- Save an additional 25% on select Chicco Car Seats and Strollers
- The Evenflo Pivot Xplore Double Wagon drops to $223 at checkout (reg $350)
- Save an additional 20% on select Graco Car Seats and Travel Systems
- Save 30% on the Maxi-Cosi Pria 85 Max Convertible Car Seat
OTHER BABY GEAR DEALS
Click to browse all Prime Day Baby Deals including deals on diapers, wipes, and other baby care.
- Save 15% on the 4moms mamaRoo Sleep Bassinet
- Save an additional 20% on select Boon Drying Racks
- Save 25$ on select Chicco Baby Gear
- Clip the coupon to save 20% on the Deluxe+ Dock Baby Lounger
- The Elvie Wearable Breast Pump drops to $399.15 after clipping the coupon (reg $500)
- Save 20% on select Fawn Design Leather Vegan Diaper Bags
- Save 45% on the Sleepea 5-Second Swaddle
- Save up to 30% on Lasinoh Breast Pumps and Feeding Supplies
- Save 20% on Dohm Classic White Noise Machines
- Save $40 on the Motorola Connect40 Wireless Family Video Monitor
- Save 20% on the Nanit Plus Video Baby Monitor
- Save 24% on the Ronbei Baby Bassinet Bedside Sleeper
- Save an additional 20% on select Skip Hop baby products
- The Snuggle Me Organic Bare Lounger is 20% off
- Save up to 30% on Stasher Silicone Reusable Storage Bags
- Clip the coupon to save 20% on the Willow Hands-Free Wearable Breast Pump
- The VAVA Smart Baby Thermometer drops to $49.99 after clipping the coupon (reg $80)
- Save 25% on Zutano Cotton Baby Booties (select colors only)
TOYS, DEVICES, & BOOKS
Click to browse all Prime Day Toys & Games Deals for babies and kids.
- NEW! DEAL OF THE DAY: Save up to 50% on V-Tech, Melissa & Doug, Battat, Green Toys, Hape, and more
- NEW! DEAL OF THE DAY: Save up to 30% on Playskool, Sesame Street, and Littlest Pet Shop
- NEW! DEAL OF THE DAY: Save up to 60% on Fashion Dolls and Accessories (L.O.L. Surprise! Calico Critters, Baby Alive, and more)
- DEAL OF THE DAY: Save up to 30% on STEM Toys and Building Sets (MagnaTiles, Osmo, Lego Duplo, Tegu, Playmobil, and more)
- DEAL OF THE DAY: Save up to 40% on select Fisher-Price, Barbie, and Hot Wheels Toys
- DEAL OF THE DAY: Save 30% off action figures from Marvel, Star Wars, Fortnite, and more
- DEAL OF THE DAY: The Fire HD 8 Kids Edition Tablet is $79.99 (reg $140)
- Buy three children’s books for the price of two
- Save $50 on the Kindle Kids Edition Essentials Bundle
- Save up to 60% on the first month of Amazon Subscription Boxes for Kids (includes Highlights, Raddish Kids, Little Passports, and Bitsbox)
- Three months of Amazon Kids+ for $0.99 (videos, books, and more for kids)
- Save up to 30% on select Joystar Kids’ Bikes
- Save up to 35% on Lego and Lego Duplo Sets
- Save 20% on the Likee Wooden Puzzle Shapes Set
- A 6-month subscription to National Geographic Kids is just $5
- Save 30% on select Osmo Starter Kits and Add-On Packs
- The PicassoTiles Magnetic Building Blocks 60-Piece Set is just $27.19!
- Save an additional 20% on select Skip Hop baby products
- Save 20% on the Wise Owl Outfitters Kids Hammock
KIDS’ CLOTHING & OTHER DEALS
- NEW! DEAL OF THE DAY: Save up to 30% on Amazon Exclusive Kids’ Clothing Brands Brands (Moon and Back by Hanna Andersson, LOOK by Crewcuts, Spotted Zebra, and more)
- Save 30% on Moon and Back by Hanna Andersson
- BENTGO: Save over 50% on Bentgo Kids Bento Style Lunch Boxes
- Clip the coupon to save 30% on AVAUMA Pajamas
- Clip the coupon to save 20% on 20-Piece Premium Fabric Bow Clips
- Clip the coupon to save 20% on 16-Piece Nylon Headband Set
- Save 24% on the My Little Dreamy Pillow Toddler Pillow
HOME DEALS
Click to browse all Prime Day Deals of the Day, including deals for the family and home.
- AMAZON DEVICES: Save up to 60% on select Amazon Devices including Echos, Fire Tablets, Fire TV, and Kindles
- AMAZON: Get the Echo Dot for just $18.99 (reg $50)
- Save up to 40% on Bissell Vacuums and Mops
- Save 15% on the GE Profile Opal Countertop Nugget Ice Maker
- Save up to 50% on Instant Pot Pressure Cookers and Air Fryers
- Save up to 38% on iRobot Roomba Vacuums
- Save up to 58% on Shark Vacuums
- Save up to 40% on Kitchen Essentials from Le Creuset, Stasher, Contigo, and more
- Save up to 30% on rugs from Safavieh, Nuloom, and more
OTHER DEALS FOR YOU
Don’t forget to treat yourself! Below are some deals for mamas and mamas-to-be.
- NEW! Save up to 40% on SodaStream Sparkling Water Makers
- Save 50% on the 23andMe Health and Ancestry Service Test
- Save 28% on Apple Airpods with Charging Case
- Save $150 on Bose QuietComfort 35 Wireless Noise Cancelling Headphones
- Save 20% on CRZ Yoga Workout Clothing
- Save 29% on the FitBit Versa 2 Health & Fitness Smartwatch
- Save 15% on the GE Profile Opal Countertop Nugget Ice Maker
- Save 20% on the MaxKare Shiatsu Neck Massager
- Save 30% on the OPOVE M3 Pro Massage Gun
- Save 30% on Powerbeats Pro Wireless Earphones
- Save up to 50% on Sony Noise Cancelling Headphones
- Save up to 40% on Beauty Tools from Foreo, BabyLiss PRO, PMD, T3 and more
- Save up to 40% on Beauty Products from Bioderma, Oribe, Anastasia, Elemis, Living Proof, and more