TOMS has long been a favorite shoe brand of mine. I’ve worn through countless shoes by them and keep going back for more! I love their one-for-one mission that provides a pair of shoes to a child in need for every pair of TOMS shoes purchased (and has now grown to include eyeglasses and water too). Shopping for a cause is always a good thing.

tomsxeverymothercountsbags
Just recently, TOMS joined forces with the non-profit maternal advocacy group, Every Mother Counts, to release a line of limited edition bags. For every backpack or tote purchased from the collection, TOMS will provide a safe birth for a mother and baby in need. Additionally, $5 from every bag purchased will go to support Every Mother Counts’ global advocacy efforts to improve maternal health.

Every Mother Counts was founded by mother/model/social advocate Christy Turlington Burns. Their mission is to improve maternal health worldwide by informing, engaging, and mobilizing new audiences to take action and raise funds to support this cause. Every two minutes a woman dies worldwide from complications during pregnancy and childbirth, and 98% of these deaths are preventable.  Every Mother Counts works to address three critical barriers to improve the future of maternal health: lack of transportation, education, and supplies. You can learn more about their mission on the Every Mother Counts website.

The TOMS + EMC Collection includes a tote bag ($58) and a Backpack ($128). They can be purchased through the TOMS website and at select TOMS stores.